Showing posts with label Matcha. Show all posts
Showing posts with label Matcha. Show all posts

Wednesday, May 20, 2015

Opening Frenzy: Nakamura Tokichi

In Hong Kong, there are restaurant openings and then there are THE restaurant openings, and the recent launch of Nakamura Tokichi (中村藤吉) definitely belonged to the latter category. Rarely have I seen such a frenzy building up for any new place, other than in the days and weeks prior to the official opening of the first overseas outpost of this 150-year-old, Kyoto-based tea maker/lounge last week. All the social media outlets have been swamped with posts from those who had a chance for a sneak preview, the press was all over it, and in the first few days its operations, many waited in line for hours to get in, some started early in the morning in order to score a table or to order one of the limited menu items.